JT Foxx held his MegaBranding event in Chicago on April 3, 2019. Until about a year ago, I had never heard of JT Foxx. I attended one of his free events in Chicago last summer and got thrown into a whole new world. JT bills himself as “The World’s #1 Wealth Coach.” Though he comes across as cocky and harsh, he has proven very successful and continues to create new businesses with his tireless energy.
I attended a 2nd event in Chicago last fall and then attended the week long MegaSuccess program in Anaheim in November 2018. That event really opened my eyes as to JT’s power. Some of it is a self-fulfilling prophecy, but he sets his vision and does everything that is needed to make that a reality.
Though he can be harsh on some of the attendees that he coaches in front of the group, there can be no doubt about his desire to help people improve. His work schedule is daunting, and you only have to look at his travel schedule to be impressed by how he is able to maintain that energy throughout.
JT presents all around the world and hosts many of his events and training without charge. Obviously, he sells some of his coaching services and online programs, but the value that he delivers is significant.
Today’s session focused on branding. JT is a huge proponent of celebrity branding and the power that you get by having photographs taken with celebrities. This type of branding by association is something that many large corporations use to help brand their own products.
Another of JT’s ongoing mantras is the importance of coaching. JT personally has 8 coaches and draws different value from each of them. He talks about the importance of overcoming fear and that it typically takes each person five times of doing one task before they overcome that fear.
JT walked us through many of the elements which are important in the branding process. Some of these learning nuggets included the types of branding
- Personal Branding
- Company Branding
- Results Branding
- Mission Branding
- Legacy Branding
- Exclusivity Branding
- Bonus based Branding
The other set of items that was particularly interesting was the way that JT spoke about the steps that are needed to establish stronger credibility:
- Branding by Association
JT typically has Brent Turley open up his presentations and Brent does a terrific job setting the tone and telling the stories of his tennis playing children and their athletic scholarships. Brent tells the stories of capitalizing on chances for his kids to hit with Jose Higeras, Roger Federer’s coach, and with Chris Evert. But embedded in these tales are the concepts of perseverance, taking risks, moving quickly and taking advantage of opportunities that present themselves.
JT put together a 30-day program to help people accelerate their branding strategies. The point of the program is to go through one element each day, for 30 days. And then repeat it two more times for a total of 90 days. Reinforcing the strategies in this way will allow you to truly embed the strategies in your daily consciousness.
At the end of the day, JT gave some very helpful insight about how you can gain additional credibility by writing a book. JT’s process guides you through the steps in creating an E-book that can reach high levels on Amazon. Certainly, having a “bestseller” would add to your credibility and enhance your personal branding.
Having now attended my 4th event of JT Foxx, there can also be no doubt that he has some tremendous ideas and helps many people improve their lives. He does it in a very different way to Tony Robbins, but the impact is very real.